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TWEAK YOUR EXISTING WEBSITE TO INCREASE YOUR MARKET SHARE!!
Dear Friend,
These are indeed tough times for the custom building and restoration industry. I'll skip the statistics since you've already heard them. The question is: Can you increase your share of this smaller pie? YES! By optimizing and upgrading YOUR OWN WEBSITE, our simple, inexpensive program will enable you to get more qualified search engine referrals and to convert more visitors to leads. Since 1999, we have enabled our clients (see list at right) to find the prospects they need for success. Make us ACCOUNTABLE to you for MEASURABLE results. Call me today at 413-586-4748 and let's talk about what you can do to increase YOUR market share.
Best Wishes,
John M. Corbett, President
Corbett Research Group, Inc.
THE SECRET TO SUCCESS ON THE WEB
Over a decade of study and experience has taught us the secret to success on the web: Visitors (AND search engines!) DON'T CARE about pretty websites or flowery copy. They are looking for hard information about WHAT YOU CAN DO FOR THEM. If you publish complete and current information about your unique projects and services, in search engine compliant format, TWO GOOD THINGS will happen:
- The SEARCH ENGINES will rank your website high for the relevant keywords and refer more qualified traffic to your website.
- The QUALIFIED VISITOR will find the specific project information that she or he needs to MAKE THE CALL.
Give your Visitor the plenty of the relevant, high quality information that he is seeking (and don't make him work to find it!) and you will maximize leads and conversions through your website!
THE TOOLS FOR SUCCESS ON THE WEB
Here is how we can help you to build the good, relevant, search engine compliant content you need for a successful website:
- Get More Rankings, More Traffic, More Leads: Your beautiful website can't produce if nobody sees it! We furnish targeted search engine optimization (SEO) for your website. (Ask us to test your Google rankings - FREE, no obligation!)
- Website Portfolios That Sell Like You Sell: IN THE REAL WORLD, your most powerful sales tool is your own PAST PROJECTS PORTFOLIO. Make your website stronger by presenting all of your best, and most current, projects in portfolio format, just like you do in the real world. Our Optimized Website Portfolio will enable your website to sell like you sell, by showing your specific project portfolios that are relevant to your client's specific needs.
- Current Projects, Less Cost: Keep your website current, at no cost. Update your website yourself, easily, in house, in real time, anytime, with current projects. (And don't let your great project photo archive gather dust! Publish it YOURSELF, AT NO COST, on your website.)
- Free Directory Referrals: Our hosting clients get featured PRIORITY listings and FREE tile advertisements in our fast growing Restoration Trades Directory for custom building and restoration specialists. You'll have top billing when Architects, Property Owners, and Developers are looking for skilled artisans and specialty contractors.
- Budget Pricing: Priced for the times. By making PERFORMANCE (lead production) our first priority, we insure that you get the maximum return on your website investment. The frills (less productive website elements, such as expensive graphic design, custom programming) can be added later
- Measurable, Accountable Performance: How do you know if your website is getting the job done for you? We email you monthly server traffic statistics (Visits and Pageviews), whether you ask for them or not.
MORE LEADS, LESS COST
Are you working harder to find qualified clients in this challenging building market? Put your website to work, tune up your website to increase your market share. Produce your own powerful, low cost, search engine compliant content. Get MORE LEADS from your website, AT LOWER COST!
Make your website SELL LIKE YOU SELL (in the REAL WORLD!), with your projects portfolio in hand. Just like "real world" prospects, visitors to your website want to see pictures of your work and hear how you solved real world problems similar to their own. Search engines love it, visitors love it and that means improved Google rankings, more web traffic and more visitor conversions!
We work with the custom building and restoration specialists (artisans, contractors and consultants), EXCLUSIVELY. Since 1999, we have enabled our clients (see list at right) to find the prospects they need for success. They stick with us because we deliver MEASURABLE results. Make us accountable to you for the performance of your website! Call us today at 413-586-4748.
WEBSITE PERFORMANCE BLOG
These Website Performance Blog posts address various website performance issues, including search engine optimization, visitor preferences, user content development, keyword selection and targeting specific business goals. New posts are sent out as email bulletins. Register your company in our Restoration Trades Directory to receive them.
HOW TO THINK LIKE A SEARCH ENGINE
NINE COMMON WEBSITE MISTAKES
FIVE NOTES ABOUT LINKING
FIVE TAGGING TIPS for WEBSITE PAGES
HINTS TO CONVERT VISITORS TO CALLERS
OUR 9-ITEM TEST for YOUR WEBSITE
HELP GOOGLE HELP YOU
FIND THE KEYWORDS THAT WORK BEST FOR YOU
DEFINING "GOOD, RELEVANT CONTENT"
TWO QUESTIONS TO ASK A WEBSITE DEVELOPER
8 SURPRISE BENEFITS OF A HARD WORKING WEBSITE
MAGAZINE ARTICLES AND COPY WRITING
These published magazine articles demonstrate our ability to write about the artisans. Let us know if you have copy writing needs for print or the web.
THE STEEPLEJACK OPTION
BUILDING WITH STONE VENEER
THE TWILIGHT OF HISTORIC WROUGHT IRON
Designs for Custom Garage Doors.
("Kalamein") Windows Clad in Sheet Metal.
Dismantled historic buildings for relocation.
INSIDE VERMONT'S MARBLE MOUNTAIN
SPIRAL STAIR LAYOUT
Consultation with the Stone Fabricator
Stone Facades for New Construction
DATING AND IDENTIFYING PERIOD WOOD MOLDINGS
READING HISTORIC ROOF FLASHING DETAILS
HISTORIC MORTAR TECHNICAL NOTES
OLD GROWTH LUMBER CUSTOM WOOD TURNINGS
LIGHTING IS THE WORD IN LIGHTING RESTORATION
A MAINTENANCE CHECKLIST AND RESEARCH ARCHIVE FOR TOWER BELLS
CLASSICAL ART OF HAND CARVED WOOD ORNAMENT.
A LAST LOOK AT HISTORIC WOOD WINDOWS.
PURCHASING HISTORIC ROOF SLATE AND TILE.
SPECIALTY HAND TOOLS
Training and Standards in Masonry Restoration
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