These Website Performance Blog posts address various website performance issues, including search engine optimization, visitor preferences, user content development, keyword selection and targeting specific business goals:

BUILD WEBSITE TRAFFIC WITH NATURAL SEARCH
Natural, Organic and FREE, these are all good things, right? When it comes to search, they are better than good, they are the BEST form of marketing there is on the planet Earth, because...

TEST YOUR WEBSITE WITH KEYWORD RANKINGS
In uncertain economic times, how are you to know if a drop in web traffic represents a website problem or is just a symptom of reduced overall economic activity? That's where KEYWORD RANKINGS can be useful, because the search engine is ranking your web pages on quality relative to other websites, not to previous traffic benchmarks.

POSITION YOUR COMPANY FOR THE UPTURN IN BUILDING RENOVATION
Has a recovery begun for the building renovation market? A study by Harvard University Joint Center for Housing Studies seems to offer a hopeful sign.

TO BLOG OR NOT TO BLOG
Some of our custom building and restoration clients have asked if they should publish a Blog on their website. They have heard that a Blog is one way to furnish the good written content needed to engage website Visitors and to get Search Engine referrals.

CREATE YOUR OWN LEAD GENERATING TEXT WITH THESE NINE QUESTIONS
Even if you're not a professional writer, it's easy to create Quality Content. Just WRITE WHAT YOU KNOW, in a natural way! WHAT you say is more important than HOW you say it.

GET MORE LEADS WITH THE MIGHTY PAGEVIEW
Unless the "Visitor" finds what he or she wants, that Visitor is just a stat and not a lead. That's where the lowly and unsung (but mighty!) Pageview comes in.

8 SURPRISE BENEFITS OF A HARD WORKING WEBSITE
We have all heard that an optimized website will get more traffic and, presumably, produce more leads. But so what? How does that benefit you? We asked OUR clients what were the most unanticipated, practical benefits of a search engine compliant, owner friendly website

TWO QUESTIONS TO ASK A WEBSITE DEVELOPER
You can spend lots of money on a website that looks beautiful - but which produces few leads and sells no projects. Not all web developers consider measurable performance to be part of their job.

DEFINING "GOOD, RELEVANT CONTENT"
You know the Search Engines are the way to draw new qualified web traffic to your website at low cost, but how do you put them to work for you? Simply by understanding that the Search Engines win when they bring your Prospect useful, relevant information.

FIND THE KEYWORDS THAT WORK BEST FOR YOU
In a tough market, your website must be built around the Keyword search terms used by your ISC (Ideal, Superior Client) when she/he is looking for you in Google.

HELP GOOGLE HELP YOU
Since the advent of Google, there is no longer any need to deal with bad clients unless you like to. You and your ideal, superior client are now living just a desktop apart.

OUR 9-ITEM TEST for YOUR WEBSITE
How can you make sure your Qualified Prospect will actually read your carefully crafted message? You can't let your website baffle or annoy either your Prospect or the Search Engines.

HINTS TO CONVERT VISITORS TO CALLERS
Your home page has only a few seconds to communicate to your Visitor/prospect the relevance of your professionalism, efficiency, and skills to his/her needs. (That "back" button is never far away!) Your Visitor is as busy as you are and won't make the effort if you make her or him work extra hard to get information.

FIVE TAGGING TIPS for WEBSITE PAGES
Use the natural keyword variations that your Visitor and the Search Engines expect in good writing. Avoid "over optimizing" your tags and text by repetition of a very few keywords.

FIVE NOTES ABOUT LINKING
Incoming links from important, relevant websites help the Search Engines to confirm the importance and relevance of your web page. Important, relevant incoming links can help build ranking for your website.

NINE COMMON WEBSITE MISTAKES
If the Search Engines can't easily tell what your website is about, they will bury it too deep in the search results to be found by your Prospect. Focused, relevant content is the gold standard of the web.

HOW TO THINK LIKE A SEARCH ENGINE
You know you have a wonderful website, but do the Search Engines know it? Your carefully crafted online message won't close a sale if no one ever sees it.