HOW TO THINK LIKE A SEARCH ENGINE

You know you have a wonderful website, but do the Search Engines know it? Your carefully crafted online message won’t close a sale if no one ever sees it. Convincing the Search Engines to send you Qualified Visitors is the most indispensable element of a successful, productive website. But how do you get Search Engines to work for you?

Understand that the goal of Search Engines like Google is to bring their users (and your Prospects) useful, relevant information. So when you set out to provide deep rich content on your website, that puts you and the Search Engines on the same team. To get Search Engines to send Qualified Prospects to your website, just load it with relevant, useful information – and do it in a way that follows the Search Engine rules.

Unfortunately, Google’s precise rules are secret. To filter out millions of irrelevant websites, every Search Engine employs a highly proprietary software program, known as an “algorithm.” This algorithm varies from Search Engine to Search Engine and changes frequently and without notice as they try to stay one step ahead of spammers and tricksters.

The rules may be secret, but their intent is well understood. Search Engines will recognize anyone furnishing good legitimate content and penalize anyone they catch peddling spam or trying tricks. Penalties from a Search Engine involve loss of ranking and are applied with no announcement, no explanation, no term of expiration -- and no means of appeal. The Search Engines are the law. Avoid the nine common website mistakes and have “the law” on your side.