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FIVE TAGGING TIPS for WEBSITE PAGES

1. Metatags, Just in Case. Text in the "metatag" fields are visible to the Search Engines but invisible to Visitors. Metatags are no longer used to rank sites for relevance because they allow spammers to furnish one version of metatag content for the Search Engines and different visible content for the Visitor. Nevertheless, since the algorithm can confer whatever importance it chooses on both the "description" and "keywords" metatags, at any time, it is prudent to supply both. Search Engines sometimes furnish the "description" metatag to their Visitors to describe your page, so make sure that it does the job in one brief sentence.

2. Title Tags are Important. The page "title" (the text in the blue bar that appears at the very top of the Visitors browser) has considerable influence in determining your page's ranking. Google also uses it in the first line of result that they furnish their Visitor. To rank well, the title tag on our hypothetical "stone restoration" page should assert "Stone Restoration Is Easy With Innovative Technology by Coole Supply, Inc.", for instance, rather than the noncommittal "Coole Supply, Inc., Pioneers in Innovation and Technology". Note that our example starts with our keywords because we assume that early text is most important. Your unknown Prospect is searching for "stone restoration", not "Coole Supply".

3. Alt Tags, Because Spiders are Blind. Because Search Engines know that images are an important part of your website, they pay attention to alt tag descriptions, especially when linked. Spiders can't collect images, only text. Use keywords.

4. Emphasize Text for Importance. Search Engines recognize the importance of text that you emphasize for your Visitor with heading tags or bolding. Use keywords.

5. Vary Keywords, Avoid Repetition. Use the natural keyword variations that your Visitor and the Search Engines expect in good writing. Avoid "over optimizing" your tags and text by repetition of a very few keywords.