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FIND THE KEYWORDS THAT WORK BEST FOR YOU

In a tough market, your website must be built around the Keyword search terms used by your ISC (Ideal, Superior Client) when she/he is looking for you in Google.

THE PROBLEM: Your website has only so much SEO (Search Engine Optimization) Juice. It does not have the power to get you to page 1 in Google for EVERY possible Keyword phrase. Thus, you must be selective about which Keywords you optimize for. Here are four tips for zeroing in on your Best Keywords:

1. Prepare a Comprehensive List of Keyword phrases important to your business. For example: "Residential Renovation," "Residential Renovation Boston," "Residential Remodeling," "Residential Remodeling Boston," "Residential Remodeling Massachusetts," "Remodeling Contractors Boston," etc.
2. Rank these Phrases in order of importance to your business. For example, if you decide that "Remodeling Contractors Boston" is more likely to be used than "Renovation Contractors Boston" by your particular ISC, you should divert some of your website's precious SEO Juice away from the Keywords "Renovation" and towards "Remodeling."
3. Test these Phrases in Google to determine your website's performance for each important Keyword Phrase. Enter each phrase into Google and record where it ranks your website. This tells you where you need improvement. For example, if your website comes up on page 1 for the un-preferred "Renovation Contractors Boston" and page 6 for the preferred "Remodeling Contractors Boston," you may need to completely re-orient your website text towards the latter.
4. Set Realistic Goals. Page 1 of Google for "Remodeling Contractors" may be beyond the ability of your website. (Many thousands of websites will contain these keywords.) Instead, shoot for something more specific, like "Remodeling Contractors Boston." It is more attainable and may be more useful to your ISC anyway.

Selective Keyword targeting discussed here only re-allocates existing website content to your preferred Keywords. As previously noted, "your website has only so much SEO Juice." So you may ask: "Can our website get MORE SEO JUICE and be able to support more keywords?" The answer is, "Yes -- by adding more relevant content." We give cost-effective tips for doing this in Section IX.