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Portfolio Website Help


Portfolio Name

  • FORMAT - - Limit the text to about 40 characters so the links will appear compact. Use Title Case. Example: New Masonry Construction
  • DISPLAY - - This field displays in the navigation menus as a link to the Portfolio, both on the left and top of pages.
  • SEO INTENT - - Use a keyword phrase entered into the search engine by your prospect.

Portfolio Browser Description (a.k.a. Title Tag)

  • FORMAT - - Limit the text to 120 characters. Use Title Case. Example: Brick and Concrete Masons.
  • DISPLAY - - This very important field displays at the top of the browser, NOT on the web page. The exact location depends on the browser it is viewed in (Internet Explorer, Chrome, Firefox, etc.). The field also usually appears in the first line of the search results (Google, Bing, etc.), in linked blue colored text.
  • SEO INTENT - - Use target keyword phrases entered into the search engine by your prospect. This is a longer field than Portfolio Name, so it is an opportunity to target related phrases, separated by commas.
  • NOTES - - After the first three or four words, the search engine values the words less and less, so lead off with your most relevant phrase, followed by those of lesser importance. Don't lead off with your company name, as that wastes the field.

Portfolio Heading

  • FORMAT - - Limit the text to 120 characters. Use Title Case or all caps, if you prefer. The Page Heading field should summarize your page message, using your primary keyword phrase, if possible. Example: Professionalism and Craftsmanship in New Masonry Construction, Since 1958
  • DISPLAY - - This field appears at the top of the Portfolio page, just above your main content.
  • SEO INTENT - - This text should first introduce and summarize the topic of your main text message and, second, target the keyword phrase entered into the search engine by your prospect.
  • NOTES - - Use your primary keyword phrase or use this field to target an important variant. Example: A Masonry Construction Contractor with Long Experience in Prestigious Projects

Portfolio Main Body

  • FORMAT - - No character limit, but the general intent is to briefly introduce the Portfolio, without burying the project list too far down the page. A paragraph or two should suffice to introduce most Portfolios. Any text, image, video or links can be placed here through the WYSIWYG (whatyouseeiswhatyouget) editor. Take care when uploading images and media in this area, as they may display unexpectedly on smaller mobile screens -- check the appearance on mobile devices. Click the Update button to save. DO cut and paste from your desktop, so you don't lose work, rather than working live. DON'T cut and paste direct from MS Word. There is an "Word" icon in the WYSIWYG editor. Paste your work into the window it provides. You can also paste direct from Notepad or any ASCII text editor. This field is very feature-rich and can support and format various items, like tables, embedding video, etc. Explore your options by right-clicking and looking through the buttons at the bottoms of the field.
  • DISPLAY - - This field appears as the main body of text, with embedded images, if you choose.
  • SEO INTENT - - This text should first summarize the unique value that you deliver to your ideal client for this specialty and, second, to use and target the keyword phrases entered into the search engine by your prospect. Use variants to get more keyword coverage from the page. DON'T overuse keywords.

Portfolio Web Address (URL)

  • FORMAT - - This the extension to your domain that takes you to the specific page. Character limit 50. Use all lower case, no capitals. To separate words, use an underscore (_). Other than that, use only alphanumeric characters. Example: /new_masonry_construction
  • DISPLAY - - This field appears at the end of the web address, in the browser, proceeded by the domain name.
  • SEO INTENT - - This text should use and target a keyword phrase entered into the search engine by your prospect. Usually this can be done by simply reformatting the Portfolio Name field.
  • NOTES - - No two pages can have the same URL.