Dear Friend,

Since 1999, we have enabled the Custom Building & Restoration Artisans, Professionals and Contractors to get more leads from their websites, at less cost. Because we serve these specialists, exclusively, we have accumulated skills and assets which serve their needs most cost effectively. We offer a comprehensive, scaleable approach to web marketing, supporting our clients to do tasks themselves and being qualified to fill in when needed, whatever the task or budget. Contact me to find out how your company can better reach its web marketing goals. Let us help you to find your superior client.

Best Wishes,

John M. Corbett, President

Corbett Research Group, Inc.
P.O. Box 60366
Florence, MA 01062-0366

Email: john@restorationtrades.com
Phone: 413.586.4748

Are good clients scarcer than they used to be? Experts recommend that you increase your marketing budget in tough times. But how do you spend more on marketing with less revenue coming in? Try our NEW, LOW COST "Artisans Website Portfolio" application. Get significantly more Search Engine referrals, more traffic and MORE CALLS. Priced for the times: $33 per month, no contract, cancel anytime (Plus one-time fee of $195.00, at launch).

IN THE REAL WORLD, your most powerful sales tool is your own PAST PROJECTS PORTFOLIO. Make your website stronger by presenting all of your best, and most current, projects in portfolio format, just like you do in the real world. Our "Artisans Website Portfolio" will enable your website to sell like you sell, by showing your specific project portfolios that are relevant to your client's specific needs!

Keep your website current, at no cost. Update your website yourself, easily, in house, in real time, anytime, with current projects. (And don't let your great project photo archive gather dust! Publish it YOURSELF, AT NO COST, on your website.) Use our "Artisans Website Portfolio" software to publish your archive of past (and current!) projects in portfolio format. Adding portfolios of completed projects to your website helps boost leads in two ways:

1. You'll get more qualified search engine referrals because Google will have a greater variety and quantity of relevant content to index.
2. You'll get more visitors to pick up the phone because you're giving them more specific facts and photos.

We developed this low-cost, high-performance web software in response to our clients' need for an affordable way to generate sales leads in challenging economic times. Our "Artisans Website Portfolio" lets you easily create and update your own web content. Your unique sales points become highly visible to the search engines. Consider these benefits:

• Free Search Engine Referrals: Good project content is your most cost effective way to get ranked higher by the search engines. Better ranked content gets more qualified referrals from the search engines and gets more FREE search engine traffic.
• Restoration Trades Directory Listing: Get referrals and increased "pagerank" with incoming links from our busy, 10 year old Directory. We furnish you with a Priority listing in our Directory in your preferred categories, up to 15 maximum.
• Low Cost: We enable you to produce or edit your own website content, yourself, at NO COST. Add any quantity of images, projects and portfolios, YOURSELF, at any time.
• Easy to Use: It is simple to use because we built it ourselves specifically to meet the needs of the artisans, ONLY. No unnecessary or unwanted features in the way. (Call us at 413-586-4748 for a sample Portfolio to test.)
• Take Control of Your Message: Your prospect wants to see your best, most current work, so keep your Portfolio up to date, YOURSELF.

THE APPEARANCE of this copy of the “Artisans Website Portfolio” can be modified by changing the size or style of the font or the colors of the fonts and backgrounds, at no charge. Pick one of our six additional templates,, $195.00, your choice. We can also apply ANY look on the web (including your existing) to the "Artisans Website Portfolio", ask for a quote.

This "Artisans Website Portfolio" is EASY TO USE because we built it for the artisans, specifically. We have produced a LIBRARY OF RESOURCES that will enable you to get results from your Portfolio website. Should you still have questions, we are always available for consulting, training and support, on a custom service basis.

Call us at 413-586-4748 (or email us) and we'll get you started hands-on with a working demo website, no obligation. Confirm that it is really as easy to use as we say. If you agree with us that it is the most efficient, user friendly marketing platform available, the COST is $33 per month, no contract, cancel anytime (Plus one-time fee of $195.00, at launch).

Do you like our "ARTISANS WEBSITE PORTFOLIO" but need help with additional design, copywriting, updating, training, anything at all? No problem, we are a custom, turnkey, web development shop. We work EXCLUSIVELY with the custom building and restoration contracting and design specialists, since 1999. Let us build you a website that works. We offer the following custom services:

• Copy writing: We offer razor sharp copy to convey to your Ideal Prospect your unique value (to him) as an artisan. Our copy engages your Ideal Visitor AND the Search Engines for more high quality leads. Check the client list at right for examples.
• Search Engine Optimization: Consulting on goals and methods, review of work and editing of existing work for maximum return. Keyword selection, testing, monitoring and research.
• Graphic Design: We can accommodate ANY of your website design requirements. Check the client list at right for examples.
• Content updates: You may prefer to have us update your website, at least at first. We can also develop a sample Portfolio with you and let you take it from there. These variations have all proved useful to our clients, depending on their needs.
• Content development: We can consult with you to identify and repurpose existing content to the web. We can also do Project interviews with and develop content for you very cost effectively, almost in real time.
• Training and Support: Training and support for any software, including AWP and related issues.
• Email boxes: Administration of email and email forwards.
• Image Preparation: Cropping, sizing, converting and other image preparation.
• Custom Programming: PHP, Javascript, html, etc. Regarding the AWP, we built it, so we can make any custom changes to it easily.
• Desktop email, software and ISP issues: We can help you to solve these issues remotely.
• Google Adwords and Adsense: Managing Adwords campaigns and setting up Adsense on your website.
• Facebook and Linkedin: Administering and consulting on social media.
• Email bulletins: Consulting and managing email bulletin campaigns.

Call us at 413-586-4748 or email us.

"Natural", "organic", and "FREE!" These terms refer to the search results seen in the left hand column of the Search Engine. These terms are used because these results are determined by the Search Engine algorithm on the basis of merit, and without interference by human agency. Because the listing EARNED its ranking rather than PAID for it, it is likely to be of higher quality. They are more trusted by the web visitor than those in the right hand ("paid") column for exactly this reason.

Natural, Organic and FREE, these are all good things, right? When it comes to search, they are better than good, they are the BEST form of marketing there is on the planet Earth, because...

1. Because the Search Engine is the new "yellow pages". Almost everyone uses it to find the products and services they want.
2. Because natural results EARN their rankings, they are more trusted by the web visitor.
3. Because the results are measurable, using your own server stats, rather than having to trust numbers provided by a publisher.
4. Because it is FREE!

So how do you get to the top of the left hand column for your critical Search Engine keywords? Because the Search Engine is a proprietary "black box", nobody really knows, except the Search Engine, and it's not telling. So the only effective "search engine optimization" (SEO) technique is past performance analysis, that is, measuring results, repeating what works and correcting what does not. Before making any changes, be sure to take benchmarks for search engine rankings AND server statistics so that you have a reference point to compare to.